Make sure your foreign sites get noticed on local search engines with Multilingual Search Engine Optimization (SEO).
Translating your website is the first step to establishing a foreign online presence. Merely translating your site does not guarantee that you will rank highly on search engines and attract the appropriate clients to your site. Multilingual SEO does exactly that by taking the translation process one step further to ensure maximum exposure in your target countries.
Similar to other forms of online marketing, it is imperative to compliment the content of your site with an understanding of what search phrases your clients use and where they are searching from. The SEO localization process begins with in-country market research to ascertain which keywords and terms are being utilized by your overseas prospects. This is a crucial step because these words and phrases will not necessarily be a word-for-word translation. Keywords and phrases can vary according to the country or region you are targeting. Therefore, the keywords and phrases will be different according to the country you are targeting but they will ensure your website is ranked highly for what people actually search for in your target culture.
Once the list of keywords and phrases has been drawn up, the next stage is to optimize your website to include these keywords and phrases. We will then work with you to figure out which are the best search engines to focus on. For instance, Google, Bing, and Yahoo are the most popular in the US and Western Europe. However, Russia and China opt for search engines like Yanadex and Baidu respectively. With the right search engines and the right keywords/phrases, it is possible to obtain the best ROI for your overseas efforts. It may also be advisable to create compelling foreign language PPC advertisements, further utilizing translation services, to realize your full online potential.
We will also work with you to address other concerns like different preferences in social medial, in-country link building and different preferences regarding where the site is hosted. We will be there offer you guidance and help every step of the way to make sure you make the most of your online advertising.
If you would like to receive a quote for Multilingual SEO, please contact us now.